Tuesday, June 23, 2009

Comparative Costs: Events vs. Everything Else

Below you will find Comparative Costs of CMP event promotional campaign tactics, indicators for which event promotional tactics allow for the proverbial "forwarding to a friend", and also the cost of non-event based advertising tactics:

Posting cause marketing event information on your web site:
Cost: FREE
Easily Forward to a Friend? YES

Posting cause marketing event information on local media web sites:
Cost: FREE
Easily Forward to a Friend? YES

Posting cause marketing event information on Facebook profile pages:
Cost: FREE
Easily Forward to a Friend? YES

Posting cause marketing event information on Facebook event pages:
Cost: FREE
Easily Forward to a Friend? YES

Posting cause marketing event information on Facebook group pages:
Cost: FREE
Easily Forward to a Friend? YES

Posting cause marketing event information on Facebook fan pages:
Cost: FREE
Easily Forward to a Friend? YES

Posting cause marketing event information on Twitter (regular updates):
Cost: FREE
Easily Forward to a Friend? YES

Posting cause marketing event information on social bookmarking web sites:
Cost: FREE
Easily Forward to a Friend? YES

Including cause marketing event information in existing e-mail marketing:
Cost: FREE
Easily Forward to a Friend? YES

Overseeing staff to e-mail friends and family networks about the event:
Cost: FREE
Easily Forward to a Friend? YES

Overseeing staff to call friends and family networks about the event:
Cost: FREE
Easily Forward to a Friend? YES

Overseeing staff to text friends and family networks about the event:
Cost: FREE
Easily Forward to a Friend? YES

Overseeing staff to verbal the upcoming event internally and externally:
Cost: FREE
Easily Forward to a Friend? YES


Compare non-event-based advertising tactics (for a one month campaign)**


Cost of two months of 4C print ads in Chicago Scene: $1,800
Easily Forward to a Friend? NO

Cost of eight, 1/8 page 4C display ads in Chicago Tribune per week (minimum): $2,400
Easily Forward to a Friend? NO

Cost of four, 1/8 page 4C display ads in Red Eye: $4,600
Easily Forward to a Friend? NO

Cost of five, 30-second evening drive ad on WTMX per week: $3,500
Easily Forward to a Friend? NO

Cost of 200,000 impressions ROS on CT.com or Metromix per month: $6,000
Easily Forward to a Friend? NO

Cost of one month of one local Google AdWord campaign: $2,000***
Easily Forward to a Friend? NO

Cost of one month of outdoor billboard advertising: $3,000++
Easily Forward to a Friend? NO

We would enjoy the opportunity to talk with you about how CMP can increase traffic and revenues for your business while expanding good will for your brand. Please call me at 847.924.0103 or e-mail me at marc@causemp.com to discuss how we can help.

Marc Portugal
Cause Marketing Partners

**Estimated based on 2009 public rate cards MINUS 15% for agency rates, economy driven discounts, etc.

***This rate presumes $100 per day X 20 days; minimum bid of $2 per keyword, maxing out potential clicks at 50 per day.

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