How Cause Marketing Can Drive Reliable Traffic and Revenue NOW

Hopefully the headline got your attention...long enough for me to tell you that I have in front of me a list of over twenty different ideas to use cause marketing to drive awareness, traffic, REVENUE, and publicity for your business or nonprofit organization.

I'll get back to the ideas in a moment...but first I have a couple of questions for the businesses out there:

• Is your business busy enough today?
• What about in 2-3 months?

The sooner you start generating "leads" – the easier it will be to drive more business amidst the ongoing recession and corporate scale-backs. This goes for nonprofits as well - who should reach out for more help at no charge - as that is how CMP works for nonprofits. We donate our time and resources.

CMP helps increase traffic, revenue, and publicity by activating event marketing partnerships. CMP matches businesses with nonprofits, affinity groups and other brand partners whose audiences correlate with one another. The result is a new, larger audience “inspired” by the event partnership.

Businesses: if you're ready to put your best foot forward as a brand and an event host - CMP can help drive event traffic, initial revenues, and memorable brand experiences – resulting in repeat traffic and long-term sales and loyalty.

Now back to the ideas. Roughly half of these cause marketing solutions can be accomplished exclusively online at virtually (no pun intended) zero program cost. Bear in mind this is CAUSE marketing - there is an intrinsic donation expense to businesses - but one that will pay itself back many times over while helping others NOW. These ideas manifest via web sites, microsites, e-mails, text messages and social media - and many of the ideas can be implemented simultaneously to attract different consumer/guest/donor profiles.

The other half of the solutions are designed to manifest as offline, live cause marketing events and promotions - all of which can be publicized in advance online at (again) virtually zero cost. Many of these programs can be COMBINED with online solutions to compliment one another and again reach multiple constituents and communities.

Now, having said this and truth be told, some of the more creative and/or innovative programs do have a slightly higher upfront cost due to customization processes - and/or due to the diligence necessary with some online marketing programs (SEO, SEM, etc.) At the same time - if you consider the (potentially) higher ROI of a more proprietary, pressworthy program - the slightly higher upfront investment becomes much more attractive.

If these assertions have inspired you to accelerate your search for leads, traffic, revenue, publicity, partnerships, donations, volunteers, and more - please e-mail me at marc@causemp.com. Let's talk about how CMP can help you right away.

Marc Portugal

PS: The list of 20+ ideas is still growing...but the sooner you engage in some of these solutions the more ownership and "publicity of ownership" you can garner along with increased traffic and revenues. Shoot me an e-mail and I will explain...